Bank customers have little patience for glitchy apps

QualiTest survey reveals that nine out of ten users of banking apps would abandon those apps if they noticed bugs

A survey commissioned by US testing company QualiTest Group has found that that nine out of ten users of apps for finance or banking are likely to abandon that app if they noticed bugs and glitches. The survey was carried out in collaboration with Google Consumer Surveys, and polled 1,000 respondents in the US between the ages of 18 and 54.

According to the survey, 62% of users feel that apps with bugs and glitches are less secure. Women are more easily dissuaded from using a malfunctioning app than men: 45% of women, compared to 36% of men, said they were extremely likely to abandon a finance or banking app if they had experienced bugs or glitches. Younger users, between the ages of 25 and 34, were less likely to be worried about the security of an app based on bugs and glitch

Ami Sterling, chief marketing officer at QualiTest, said that customers are particularly sensitive to the presence of bugs in banking and finance apps because they entrust them with keeping their money safe: “Users don’t only notice bugs and glitches in their apps, but they also feel that the security of a banking or finance app is compromised when they experience these bugs, and so are much more likely to abandon an app afterwards.”

“Properly testing software for bugs before bringing an application to the market has become the top priority for an application’s success and the reputation of the financial brands,” said Sterling. “The industry is seeing an immense boost in the dedication, focus, and resources allocated to quality assurance because the risks are so large and tangible.”

 

 

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