New York City-based DoubleVerify said it is pushing further into the Asian market by entering the Hong Kong and Thai markets.
To grow its presence across the APAC region, the software platform that provides testing data and analytics, told QA Financial it has made a number of hires in its regional Singapore hub.
Firstly, DoubleVerify confirmed it has promoted Conrad Tallariti, the firm’s previous regional vice president of sales, to become the company’s new managing director for APAC.
With nearly two decades of experience in programmatic sales and marketing, he will spearhead operations across the region, primarily aimed to driving growth and business momentum.
Having held leadership roles in the APAC and EMEA regions, Tallariti has worked with some of the world’s leading businesses, stressed Mark Zagorski, since 2020 the CEO of DoubleVerify.
Meanwhile, as DoubleVerify is in the finals stages of completing its acquisition of Scibids AI, Rahul Vasudev will take on the role of regional vice president for APAC.
Zagorski called Vasudev “instrumental in overseeing commercial efforts” for Scibids in APAC. In his new role, Vasudev will continue to focus on Scibids go-to-market, leveraging his expertise to expand the influence of AI-powered ad technology across the region.
In addition, Zagorski confirmed that the company has poached Marty Buragay, a former Uber, Meta and Diageo staffer who will join the firm as the new global director of global client and agency partnerships for APAC.
“Bringing over a decade of specialised experience in solutions strategy and management, Buragay will enhance DV’s work with global brands across the region,” Zagorski said.
“This new team will drive enduring growth in APAC and will help us advance our mission.”
– Mark Zagorski, CEO
In what seemed an endless list of new hires, Jantra Khonrangde, known as Joy, has been hired to accelerate momentum and strengthen DV’s in-market presence as DV’s new sales director for Thailand.
Described as a “seasoned digital marketing strategist who contributed to the growth of companies like Innity, Khonrangde will accelerate DV’s expansion in Thailand, leveraging her strong capabilities to develop lasting partnerships,” Zagorski shared.
Finaly, Junny Yiu, serving as the senior business director for North Asia, will be responsible for expanding and solidifying DV’s business in key North Asia markets, including Hong Kong, Taiwan, and South Korea.
“The unique needs of our customers in the APAC region require a leadership team with significant market insight and expertise,” Zagorski concluded.
“This new team will drive enduring growth in APAC and will help us advance our mission of making the internet stronger, safer, and more secure,” he added.
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