Automation testing firm Xceptor confirmed today that it has appointed Grant Coombe as the firm’s new chief revenue officer (CRO), effective September 2024.
The latest hire follows a range of senior appointments in recent months as the company is growing rapidly, particularly across Asia.
As CRO, Coombe will head Xceptor’s revenue strategy, including sales, account management, new business, marketing, and partnerships.
He will also drive collaboration across the company to oversee Xceptor’s growth, while reporting directly to Michiel Verhoeven, chief executive since April of last year.
As such, Coombe will also join the daily executive leadership team at Xceptor, which runs an intelligent automation testing platform that primarily serves clients in the financial services space.

Coombe’s appointment will play a major role in taking responsibility for the company’s global growth strategy, stressed Verhoeven.
“The combination of his deep industry expertise, client focus, and commercial acumen makes him an ideal partner to our clients as well as the steward of Xceptor’s expansion plans,” he said.
Coombe brings with him a wealth of experience serving clients globally across financial services and technology industries, with a strong focus on delivering outstanding client experience and outcomes.
Verhoeven said he also has a strong track record of driving revenue growth and developing high performing teams across global organisations.
Most recently, Coombe served as chief revenue officer at FundApps, and previously held leadership roles at Saleslocker and Bloomberg.
Explaining his move to Xceptor, Coombe shared that “the financial services industry is characterized by its rapid pace, stringent requirements and needs best-in-class technology partners to drive growth and efficiency. Xceptor is the gold standard in the industry for data automation.”
Hiring spree
Coombe’s arrival at the firm concludes a range of senior hires in recent months.
Last month, Xceptor poached a well-known industry insider in Singapore to lead the company’s APAC operations in a move that underscored its ambitious growth plans in Asia.
The company recruited Keith Man, until recently APAC head at Duco, a global data engineering tech company that provides self-service data engineering including testing in the cloud.

As the firm’s new APAC general manager, Man has become responsible for expanding sales efforts, business development and operations in the region while advancing expansion into new markets and segments, explained Verhoeven.
Verhoeven stressed the Asian market is a key priority for London-based Xceptor, which also offices in New York City and Singapore.
“The APAC region is dynamic and has tremendous potential. We have made a strategic decision to continue investing in the APAC region to ensure we are well-positioned to serve our clients effectively,” he said.
“While we see some firms scaling back, we believe in the long-term growth potential of this market, we embark on a new chapter of growth in this dynamic region,” Verhoeven added.
Singapore hub
Xceptor is increasingly taking a global focus from its offices in London, New York City and Singapore.
Man will be based in Xceptor’s existing Singapore hub, which was set up in 2017. It has since expanded to serve as its APAC hub, including sales, client success, delivery and support teams that serve local, regional and global clients.
While expanding the Asian office, Man will set out strategies to drive client success, as well as strategic partnerships and alliances across the region.
“While we see some firms scaling back, we believe in the long-term growth potential of the APAC market.”
– Michiel Verhoeven
Before Duco, Man held senior roles at Standard Chartered Bank and TriOptima, which is now know as OSTTRA.
Man shared with QA Financial that he is “excited to join an established team that is poised for successful expansion in this region, and look forward to setting the direction for our long-term growth as we deepen engagement to support client success.”
New CCSO role
Man’s appointment came only weeks after Xceptor created the new role of chief client success officer (CCSO), appointing Strath Lanyon, who started in April.
The move came as the rapidly growing firm’s global expansion is increasingly taking shape,
“The creation of the CCSO role reflects our dedication to client centricity,” Verhoeven explained. “Lanyon’s appointment to this newly created role underscores our commitment to driving experiences across our global operations.”

Lanyon stressed that since “the financial services landscape is evolving at an unprecedented pace, it is essential that clients are able to leverage our technology to solve complex challenges, and that they see our commitment as valued partners to achieving their business performance and growth objectives.”
Lanyon has responsibility for the complete post-sale client journey to drive adoption, satisfaction, and retention.
Reporting into Verhoeven, Lanyon joined the Xceptor executive leadership team and board, while partnering with the rest of the business to elevate the company’s client engagement.
Before joining Xceptor, Lanyon held senior roles in Adenza and Calypso Technology, and played a significant role in scaling Adenza’s cloud services division.
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