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Applitools rolls out new AI-powered codeless testing platform

CEO Alex Berry
CEO Alex Berry

California-based Applitools has launched a new platform that combines code-based testing with codeless autonomous testing capabilities.

The American-Israeli company, a provider of AI-based automated visual testing and monitoring solutions, confirmed to QA Financial that it is bringing a new testing platform to the market, called Autonomous.

Applitools, which was founded in 2013, claimed the new tool is “the first fully autonomous test automation solution” that automatically generates tests on websites and multi-page web applications and uses natural language processing to allow developers, test engineers and business users to author automated tests using plain English.

Alex Berry, since November of last year the CEO of Applitools, called the new tester “a game-changer”.

He stressed that “it empowers tech-savvy individuals and non-developers to leverage autonomous testing to ensure flawless digital experiences.”

“We empower individuals from various teams to contribute to the quality of digital experiences.”

Alex Berry

Berry explained that “by harnessing visual AI and generative AI, we continue to advance UI test automation to streamline testing processes and expedite the delivery of flawless digital experiences.”

Asked to elaborate, the industry insider pointed out that “we empower individuals from various teams to contribute to the quality of digital experiences.”

Berry added that “by fostering cross-team collaboration and putting app and digital asset quality control in all hands, bugs are prevented from reaching production so customers can save resources and invest in innovation and mission-critical endeavours.”

Crowded market

The new Applitools solution is the latest addition in an increasingly competitive and crowded space as firms are racing to develop and deliver new digital products and testing features to the financial services sector, primarily since the demand for such solutions is surging.

According to a recent report by TCGen, enterprises that reduce their time to market accrue greater revenue over time.

As development time continues to speed up, pressure is mounting on development and testing teams to deliver digital experiences that render accurately all the time.

Increasingly, businesses are faced with the challenge to validate the functionality and appearance of their digital assets across multiple screens, browsers and devices, with UI/UX updates required multiple times a week or, in some cases, every day.

As a result, traditional testing tools struggle to match the pace of development, resulting in trade-offs between test coverage, velocity and quality.

This often leads to issues such as bugs in production, reduced release confidence, increased costs, slow feedback loops, and delayed timelines, prompting businesses to establish large and costly QA organizations, causing silos and inefficiencies.