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Softchoice deploys new tool to help banks manage maze of software licenses

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Canada-based Softchoice told QA Financial it is targeting the financial services space with a new platform that should help banks, insurance firms, payment processors and other market players to address their increasingly complex software licensing ecosystem.

The firm’s new SAM+ feature has been labelled by the software focused IT provider as “a suite of software asset management solutions and services to efficiently manage the complexities of subscription-based licensing.”

Chris Woodin
Chris Woodin

It comprises solutions for “every stage of the subscription journey, including assessment, planning, transition, and deployment and adoption services that can be implemented independently or integrated, depending on an organization’s maturity,” explained Chris Woodin, SVP of Solutions and Alliances at Softchoice.

“SAM+ builds on our legacy of helping organizations navigate their software entitlements, save money, and extract the most value from their technology investments with a singular focus on subscription licensing,” Toronto-based Woodin said.

He stressed that it addresses the growing need for organisations transitioning to subscription licensing for all their software requirements.

Rise of subscription licensing

In recent years, the industry-wide shift to subscription licensing has been accelerating, with some of the biggest software providers – such as Microsoft and Adobe – operating largely on subscription models. Broadcom is expected to follow suit with VMware.

Woodin argued that “SAM+ builds on our legacy of helping organisations navigate their software entitlements, and extract the most value from their technology investments with a singular focus on subscription licensing.”

With roughly 680 technical resources, including partner-specific experts, Softchoice currently manages around 6,400 enterprise agreements and software contracts, and delivers close to 630 software assessments and 1,000 software lifecycle service engagements every year.

In recent years, the firm made headlines as it struck partnerships with software vendors, including Microsoft, VMware, Cisco, Adobe, and Red Hat.


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